5 Ways Programmatic TV Is Going to Change Video Advertising as You Know It

Adap.tv has unveiled the addition of TV to its programmatic buying platform, Audience Path. Great! Wait…what does that mean? Basically, programmatic technology gives marketers a really powerful tool in being able to reach increasingly fragmented audiences across screens. Programmatic TV, specifically, provides buyers of video ads the best of both the TV and digital worlds – [...]