Superbowl TV ads and online advertising – what this year’s big event told us
The Superbowl and its annual ad blitz is now a blip in the rear view mirror and Eli Manning and his team are somewhere where the sun packs more energy than East Rutherford, NJ this time of year. So...
View ArticleThe TV Revolution Will Be Tablet-ized
For the first time, more than a third of American adults own a tablet, according to a new Pew Internet and American Life Project report out yesterday. This is up from just 3% of those surveyed in 2010....
View Article5 Questions about Programmatic Video with MAGNA GLOBAL President Kristi Argyilan
The biggest news in video advertising over the past week has been Interpublic Group of Cos. (IPG) teaming up with media companies, including AOL, A&E Networks, Clear Channel, Tribune Co., and...
View Article5 Questions about Video with Adap.tv’s JoAnna Foyle Abel
What does the future of TV look like? Who knows! But, that doesn’t stop us from asking some of the industry’s smartest people what they think is going to happen in the digital revolution. Today, we...
View ArticleMi9′s Marc Barnett on Online Video: “We’ve Gone Past the Tipping Point”
It’s been quite a year for digital video around the world, having seen a number of massive shifts and acceleration of consolidation in the space. The Australia digital video market is no exception,...
View Article5 Ways Programmatic TV Is Going to Change Video Advertising as You Know It
Adap.tv has unveiled the addition of TV to its programmatic buying platform, Audience Path. Great! Wait…what does that mean? Basically, programmatic technology gives marketers a really powerful tool in...
View ArticleAdap.tv’s Patented Conversion Tracking Brings Accountability and...
By Brendan Kitts, Chief Scientist, Adap.tv Conversion attribution on the Internet is ubiquitous, and many methods – including “last click” and cookie-based matching – are used to match a conversion...
View ArticleThe TV Revolution Will Be Tablet-ized
For the first time, more than a third of American adults own a tablet, according to a new Pew Internet and American Life Project report out yesterday. This is up from just 3% of those surveyed in 2010....
View Article5 Questions about Programmatic Video with MAGNA GLOBAL President Kristi Argyilan
The biggest news in video advertising over the past week has been Interpublic Group of Cos. (IPG) teaming up with media companies, including AOL, A&E Networks, Clear Channel, Tribune Co., and...
View Article5 Questions about Video with Adap.tv’s JoAnna Foyle Abel
What does the future of TV look like? Who knows! But, that doesn’t stop us from asking some of the industry’s smartest people what they think is going to happen in the digital revolution. Today, we...
View ArticleMi9′s Marc Barnett on Online Video: “We’ve Gone Past the Tipping Point”
It’s been quite a year for digital video around the world, having seen a number of massive shifts and acceleration of consolidation in the space. The Australia digital video market is no exception,...
View Article5 Ways Programmatic TV Is Going to Change Video Advertising as You Know It
Adap.tv has unveiled the addition of TV to its programmatic buying platform, Audience Path. Great! Wait…what does that mean? Basically, programmatic technology gives marketers a really powerful tool in...
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